Design is a system that shapes how brands are perceived and trusted. I define the direction and build the system—so every visual is clear, consistent, and intentional.
Resume
A Brand Designer with 7+ years of experience who defines direction before execution and builds systems that hold it together. His work spans identity development, campaign direction, and content structures—translating strategy into visual systems that are clear, consistent, and built to scale.
He has been involved in projects across brands such as Seporsi Mie Kari, Fried Chicken Master, Perform, Mountoya, HaloConnect and Bandung Skin Center, ensuring every output is intentional and aligned across touchpoints—creating brand experiences that not only look cohesive, but perform and sustain over time.
The Define–Direct–Shape Method
(1)
Turn context into clarity—aligning problem, audience, and intent.
(2)
Set the direction—defining concept, tone, and visual language.
(3)
Build the system—ensuring consistency, scalability, and long-term relevance.
(1)
Brand Identity & Guidelines
Creative Direction
Strategy to Visual
Visual Concept & Key Visual
Brand Audit & Refresh
(2)
Social Media Design & System
Packaging & Collateral Design
Publication & Print Design
Motion & Video Content
Web development & UI Design